Why is WordPress the widely used CMS?
Did you know?
(I) WordPress now powers 30 per cent of all sites.
(II) Around 19,500,000 websites on the entire web use WordPress.
(III) WordPress as a CMS (47%) is nearly 12 times more popular than Drupal (4%) in India.
It’s difficult not to be amazed at how significantly WordPress has evolved since its beginnings. Over the years it has transformed from a simple blogging platform to the world’s most popular website management system by running more than 30% of the entire web.
Let’s understand first what CMS is?
A content management system (CMS) is a software application or set of related programs that are used to create and manage the Content of the Website without any programming language.
Currently, there are many Content Management Systems in the market. Choosing the best CMS for your website is the essential part of your site as it allows you to spend more time focused on the design part and functionality implementation.
Before going into the depth of the article, let’s have some basic about WordPress.
What is WordPress?
WordPress is an open source software used for content management. It is based on PHP & MySQL. Launched in 2003 and gradually emerged World’s most favourite Content Management System.
Let’s understand Why It has become the most popular CMS?
(I) Easy to setup-use-manage
The Very first point we consider while choosing the right platform for our website is how user-friendly it is. WordPress is very easy to install and setup.
The main advantage of WordPress is you don’t need coding skills as many features are already inbuilt. WordPress comes with plenty of built-in themes and plugins. Plugins are one of the easiest ways to add any functionality in WordPress site.
If you want to build any functionality and ask in the community, you may hear that “ there is a plugin/theme for that. “Updating the WordPress themes and plugins is a task of less than a minute and requires only a few clicks.
It is essential for any website to be viewable as many devices as possible as it results in better user engagement. Responsive Designs helps us solve a lot of problems for our website. WordPress is fully optimised to work on any browser or device.
Site design-image scaling-different screen rations-fast loading features are essential factors in consideration of responsiveness. Most of the WordPress Themes comes with built-in such functionalities.
(III) Easily Integrated with any service
While building a website, we set up a goal of achieving some targets through the use of the site. For that, we need to use other services like marketing tools, analytics, payment integration.
One of the reasons why WordPress is widely used CMS is because of its great inbuilt functionality. It can be easily integrated with any service. If you want to integrate push notification for your website, you can simply do it by using the plugins available for that. Similarly, you can integrate any contact form, marketing tool, SEO tool, payment gateway in a few clicks.
(IV) SEO Friendly
Organic Search SEO improves a website’s visibility. In this era, any business owner invests in making their online presence stronger. SEO plays a very crucial role in increasing the online presence of the business website. For that, Setting up of SEO goals is must
WordPress Websites come with built-in SEO features. You can easily add ‘Meta description’, ‘Tags and Categories’, ‘Meta Data’, ‘Keywords’, ‘Excerpt’, by using an SEO plugin.
SEO Friendly Themes: Most of the WordPress themes are SEO friendly. High-quality themes make sure your site spits out the proper HTML markup. It also makes the site look professional and appealing.
HTML Markup : WordPress creates HTML pages that are easily understandable by search engines. The latest generation of themes (like Genesis) has even started to take advantage of HTML5 and the improvements it brings.
Title Tag, Meta Description, Keywords: Adding all these fields is a part of technical SEO.WordPress allows you to set all of this up without manually writing the necessary HTML tags.
Optimised Images: The WordPress editor also allows you to further optimise them with ALT tags, descriptions, and more.
Permalink Structure: The structure of your permalinks (URLs) also helps SEO. WordPress allows you to set your unique permalink structure (for your blog posts) and use Parent Pages (for pages) to organise your permalinks.
SEO Plugins: A prime reason why it is said “ WordPress is SEO friendly “ is because of the availability of SEO plugins. These plugins help improve the SEO of your site as you can quickly optimise content, add title tag, description.
(V) Great Support Community and Forums for Help
The WordPress Community is what makes WordPress users attached to it. WordPress has an active and passionate community with contributors from around the world.
The Community take care of building themes, plugins, bug fixes, latest updates. They work hard to develop new features.
You can ask any query regarding WordPress to the Community. Members are always there for support. Apart from this, there are many support forums where you can post your queries and get answered. 2,030,000+ topics are already discussed on the official WordPress support forum. Many of the queries have already been answered in the forums.
(VI) Low Development and Maintenance Cost
While planning website development, one cannot overlook the development cost. Primarily, fours type costs are being considered while developing any website: Domain Name, Hosting, Actual Development Cost, Maintenance Cost.
Designing and Development in WordPress is cost effective. You can build a robust site with WordPress. What you have to pay for is domain and web hosting. Development Cost of WordPress is relatively low compared to other CMS like Drupal and Joomla.Maintenance cost is also low as developers provide regular updates on plugins and themes.
If you’re hiring any WordPress developer, do check this WordPress Hiring Guide : https://www.toptal.com/wordpress#hiring-guide