Why Online Presence is Important for any Business?
Why is Online Presence Important for any Business?
We already know that customers hit the internet when they’re searching for any product or service. According to Google, 97 per cent of consumers search for any businesses online. Google Trends clearly show a dramatic increase in these figures. Any Business that have Online Presence is more likely to receive traffic just by merely being there. Every professional must aware of the ability of the Internet to build and grow their brands.
What is Online Presence?
Meaning of the term ‘ Online Presence ‘ is changing over the years. Years ago, having a website was considered as an online presence. In this digital age, the definition of ‘ Online Presence ‘ has changed. An online presence means the existence of an individual or business that can be found via an online search. There is so much that can be a part of your Online presence — I.E. Website, Social Media, Search Engine Optimisation etc.
Why Your Business Needs Online Presence?
Business owners who don’t leverage online interactions are ignoring the opportunities that could enhance Business. Irrespective of your Business, Scale or Industry, Online Presence enables ways to reach the maximum number of customers, and that leads can be converted by having a successful online presence.
How Can You Leverage your Online Presence to Build and Grow your Brand?
While making a roadmap for increasing an Online Presence, the very first thing you should be aware of is the availability of tools that can help you establish a reputation. Here are some of the tools you can use to build and monitor your online presence.
(I) Building Website – The first thing that comes in our mind while building strategy is making a website of the Product or Services offered to customers.
(II) Social Media Management : No marketing tool or technique plays a more significant role in influencing your brand perception than social media. Social media is an essential tool for your Online Brand Reputation strategy. The reason is it helps you drive targeted traffic. Social Media marketing enables you to understand your audience. Further, it helps to improve site’s SEO.
(III) Blog Marketing : Writing articles related to your products or services is one of the best ways to reach potential customers.
Practical Example: You are providing analytics services to your customers. You have written an article on How to use Google Analytics to ensure success in Digital Marketing. Many users search for such type of questions on google. You can reach your potential customers by sharing this article on various platform. Once the user reads a piece and if they found useful, they share it on different platforms. So users who are learning the articles may visit your website and inquire about the services being provided by you. You can convert those leads and grow your business.
(IV) SEO tools : Research shows that it represents over 60% of the total traffic on the website. Organic Search SEO improves a website’s visibility. The number of visitor coming from paid traffic may dry up, but the chances of conversion rate are higher in implementing SEO and getting organic traffic.
(V) Email Marketing tools : Every business needs to dip their toes into several marketing channels and focus more on the most suitable channel for their business. Email Marketing widely used as an efficient and cost-effective method for customer acquisition, building brand awareness and making customers aware of your products/Services.
Here are the Key Benefits of having online Presence of your business :
(I) Makes Users Aware about your Product and Services
(II) 24*7 Business Operations
(III) Easiest and Affordable way to Build your Brand
(IV) Building Long Term Relationship with Customers
(V) Providing customer service at its best
(VI) Quickly analyse your roadmap, campaigns and make a decision based on the analytics
In today’s digital era, Online Presence of your Business has become a necessity to be Successful. But It’s never too late to grab the opportunities that are available to build your brand.
An online presence is important for outbound marketing because it reinforces your brand and what you offer to your target market. Once you’ve communicated with your audience, you’ll need to have a web presence that helps portray why your product or service is so great – because that’s the next stop for the majority of your potential customers.
There is apparently a bunch to identify about this. I assume you made some good points in features also. Kellyann Patric Warrick
Way cool! Some very valid points! I appreciate you writing this write-up plus the rest of the website is really good. Dionne Dav Christye
Excellent post! We are linking to this particularly great post on our site. Keep up the great writing. Dede Hewie Aleedis
Looking forward to reading more. Great article. Thanks Again. Really Great. Aundrea Borg Damales
Howdy would you mind letting me know which web host you’re utilizing?
I’ve loaded your blog in 3 completely different web browsers and
I must say this blog loads a lot faster then most. Can you suggest a good internet hosting
provider at a fair price? Thank you, I appreciate it!
I am actually grateful to the owner of this web site who has shared this impressive article at at this place. Georgianna Chickie Vilberg
I am glad to be one of several visitors on this great
internet site (:, regards for putting up.
I enjoy the efforts you have put in this, regards for all the great content. Darla Mace Bowles
Hello my friend! I want to say that this post is awesome, great written and include almost all vital infos. Janis Bordie Littell
Wonderful article! We are linking to this great content on our website. Keep up the good writing. Loise Ellis Fishman
Howdy very nice site!! Guy .. Excellent .. Wonderful ..
I’ll bookmark your website and take the feeds additionally…I am satisfied to seek out so many useful information right here in the put
up, we want work out extra techniques on this regard, thanks for
I got this web page from my buddy who informed me about this web site
and at the moment this time I am browsing this web page and reading very informative posts at this time.
I’m still learning from you, as I’m improving myself.
I absolutely liked reading all that is posted on your website.Keep the stories coming.
I liked it!
I like the valuable information you provide to your articles. I will bookmark your blog and test once more right here frequently. I am quite certain I will learn many new stuff proper here! Best of luck for the following! Nissie Care Adrial
The excerpt is fascinating, I would definitely like to read more. Aridatha Lefty Horter
Hi! I simply would like to offer you a huge thumbs up for your excellent info you have here on this post. Saidee Brodie Natelson
I keep listening to the newscast talk about receiving boundless online grant applications so I have been looking around for the top site to get one. Could you advise me please, where could i find some? Annora Orbadiah Verada
I like it whenever people get together and share views. Great blog, stick with it! Nesta Brady Sammy
Hiya, I am really glad I have found this info. Nowadays bloggers publish only about gossip and internet stuff and this is really frustrating. A good web site with interesting content, that is what I need. Thanks for making this website, and I will be visiting again. Do you do newsletters by email? Orelle Tomlin Sik
Merely wanna input on few general things, The website style is perfect, the content is real great : D. Ettie Jake Yeh
Great, thanks for sharing this blog article. Really looking forward to read more. Really Great. Grissel Ruby Waters Bria Hersch Weihs